Insights | Futura Metrics

How to Boost Your Social Media Engagement with Hashtag Tracking and Competitor Insights

Written by Brian Chin | Jul 31, 2025 6:11:51 AM

Smarter content decisions start with the right tools — here’s how Futura Metrics helps you win the algorithm game.

In today’s noisy digital world, posting on social media without a clear strategy can feel like shouting into the void. You spend time creating content, but the likes don’t come, the reach stays low, and you’re left wondering: Is this even working?

The truth is, boosting engagement isn’t just about posting more. It’s about posting smarter — using data to guide your decisions. With Futura Metrics, you don’t need to be a data expert to do that.

Let’s break down how tools like hashtag tracking, competitor analysis, and smart content analytics can help you grow your social presence — and how Futura Metrics brings it all together.

Why Engagement Matters (and How the Algorithm Works)

Engagement (likes, comments, shares, saves) tells the platform that your content is valuable. The more engagement your post gets, the more it’s shown to others — it’s that simple.

But if you're guessing what works, you’re gambling with your time and budget.

What you need is a system that helps you understand:

  • What’s working for you

  • What’s working for your competitors

  • What trends are taking off

That’s where Futura Metrics comes in.

Step 1: Track Hashtags That Actually Work

Hashtags aren’t just for fun — they’re search tools. Using the right ones can get your post discovered by the right audience.

With Futura Metrics' Hashtag Tracker, you can:

  • Find top-performing hashtags in your niche

  • Track how hashtags impact your post’s performance

  • Save and reuse winning hashtag combinations

  • Avoid banned or low-performing tags

No more copying random hashtags. Use the ones that bring results.

Step 2: Learn from the Competition with Competitor Analysis

Why guess when you can spy (legally)? With Competitor Analysis, Futura Metrics lets you:

  • Monitor what your competitors are posting

  • See which posts are getting the most engagement

  • Compare posting frequency and content type

  • Discover their best-performing hashtags

This isn’t about copying — it’s about learning what’s working in your industry, then doing it better.

Step 3: Get Inspired with the Meta Ads Library

Struggling with ad ideas? Don’t start from scratch.

Futura Metrics integrates with the Meta Ads Library, so you can:

  • Search live ads from top brands

  • Save and organize the ones that catch your eye

  • Study what kind of visuals, copy, and offers work

Bonus: You can even track which competitors are running active campaigns.

Step 4: Understand What Content Actually Works

Likes are great. But you need to know why a post performed well.

With Futura Metrics' Content Analytic Tool, you can:

  • Compare post types (image, video, link, reel)

  • Track engagement rate, reach, and clicks

  • Identify your top-performing content by platform

  • Score your content using our simplified performance rating system

Even if you’re not a data person, you’ll finally get your content.

All-in-One Social Media Analytic Tool for SMEs

Most analytics tools are built for big agencies and full-time marketers. Futura Metrics is built for:

  • Small business owners

  • Content creators

  • Social media teams of 1-2 people

We unify hashtag tracking, competitor insights, content analysis, and even the Meta Ads Library into one easy-to-use dashboard — so you can focus on what matters: growth.

Ready to Level Up Your Social Media?

You don’t need a data team to get results. You just need the right tool.

👉 Start using Futura Metrics for FREE — no credit card needed
(And yes, it works for Facebook, Instagram, LinkedIn & more.)